This is the professional website of Tobias Wright. He is a creative director, director of digital strategy and all around good guy. Here you can read some of his thoughts about business, design and strategy.

Planning fallacy

A wonderful on article on planning fallacy:

People tend to generate their predictions by thinking about the particular, unique features of the task at hand, and constructing a scenario for how they intend to complete the task - which is just what we usually think of as planning. When you want to get something done, you have to plan out where, when, how; figure out how much time and how much resource is required; visualize the steps from beginning to successful conclusion. All this is the "inside view", and it doesn't take into account unexpected delays and unforeseen catastrophes. As we saw before, asking people to visualize the "worst case" still isn't enough to counteract their optimism - they don't visualize enough Murphyness.
But all is not lost: ...Read more