This is the professional website of Tobias Wright. He is a creative director, director of digital strategy and all around good guy. Here you can read some of his thoughts about business, design and strategy.

Foward leaning

The newspaper industry is one of the favorite a whipping boy of a lot people and of course everyone one has the answer, even I've sounded off on it. The answers are not easy for the newspapers and magazines, but not many people are talking about book publishing. From my point of view some of the practices are archaic if not downright counter-intuitive. The one thing that book publishing still own are the lines of distribution, but the music industry thought the same thing and probably spend way more time fighting the future instead on embracing it, and learning new ways to make money. ...Read more