Taxes and search engine optimization
Once upon a time when I first started filing federal income taxes I had no idea what I was doing. I remember even asking the money guy at my first job whether I even should be filing taxes since I was a freshly minted college graduate. He told me the government doesn't care whether I was a graduate or not, the governments knows I had income, and I need to file. Needless to say I did.
Fast forward several years, I was still talking about taxes, and this time it was with a woman that worked in my father’s church. I asked her about getting it wrong on taxes. What would happen? She told me that the in her mind the key to doing taxes was to do the best you can, always try to learn more, and when you know better, do better.
Logical errors aside, for some reason this always stuck
Search engine optimization
The first instinct for a site that hopes to raise their search results is to go out and hire a search engine specialist. A search engine specialist will tell you the things you should be doing. They will teach you tricks of the trade, and tell you how to improve your results in a million little ways that may not be commonly known.
In essence pulling up every little scrap of info that they know they will throw at a search engine. In the end no one knows what really works.
But in my opinion, while this specialist can impart really good information and especially handy when figuring out specific issues or achieving specific goals, on an ongoing basis and for sites just starting out in SEO, my advice is always the same, you do not need a specialist. Do the best you can, always try to learn more, and when you know better, do better.
Just like my taxes, which have gotten more complicated as time has gone on gtwith the addition of a spouse, 401k etc, once you’ve done everything you can then look into a specialist.
Posted on Saturday, April 17, 2010 in Business • Technology
