Salvation Army Commercial


I find this commercial for the Salvation Army done amazing well. It's not flashy, expensive or have superstars. It's a simple commercial that is just familiar enough so I don't need to think (the words to Amazing Grace), but adds a twist that made it stick in my mind (those that are profiled add in a personal experience - one's we may be able to relate too).


Posted on Sunday, June 14, 2009 in Branding • Critique

This is the professional website of Tobias Wright. He is a creative director, director of digital strategy and all around good guy. Here you can read some of his thoughts about business, design and strategy.

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