Foward leaning
The newspaper industry is one of the favorite a whipping boy of a lot people and of course everyone one has the answer, even I've sounded off on it. The answers are not easy for the newspapers and magazines, but not many people are talking about book publishing. From my point of view some of the practices are archaic if not downright counter-intuitive. The one thing that book publishing still own are the lines of distribution, but the music industry thought the same thing and probably spend way more time fighting the future instead on embracing it, and learning new ways to make money.
Stephen R. Covey, author of one of my favorite, inspirational business books, “The 7 Habits of Highly Effective People
“Simon & Schuster is backward-leaning,” Mr. Herdener said. “Carolyn wants to corral readers, force them to buy what they wouldn’t buy if they had a choice. It won’t work. The better approach is to embrace the evolution of the book and give customers what they want. Forward-leaning publishers are going to clean up.”
I agree and I hope that people with this mindset find themselves in positions of influence at publishing houses or book publishers may find themselves in the same position as the music industry, in a losing battle with progress.
Posted on Monday, December 21, 2009 in
