Content is a princess
Interesting thought from Joe Webb, a graphic communications guru.
How many times have you heard the phrase “content is king”? Perhaps hundreds or thousands of times in the last 10 to 15 years. This has been uttered all those times as a justification for the dominance of publishers of all types—audio, video, text, and images—in the digital age. If it were true, the content kings would not always be whining about profits, downsizing, or restructuring. They’d be riding a wave of successes that emanate from their kingly dominance
He concludes that Distribution is King, which I happen to agree with. Ironically enough, at the end of the article there is no way share it. I’d love to have sent this to everyone I know.
Hat tip Metaprinter
Share This!Posted on Sunday, June 28, 2009 in Business • Strategy
