I've been sitting in on a few design meetings over the pass few weeks, and the one thing I was absolutly looking to hear is how a person or company is approaching mobile when building applications or websites. What I'm hoping to hear is "we don't have one"
At this point a mobile stategy is not a seperate idea, but a part of the whole strategy. A company that spins out mobile as a seperate line item is the same as saying to me, that making a site semantic is an extra cost, or using css is a extra cost. In my mind making a site look it’s best on any device is part of the job and working out the best way to serve your user and within your technical capabilities
The largest trend to hit web applications over the last few years is mobile. I think we are at the tipping point where most companies will have needed to think about an approach to mobile. A few years ago it was almost laughable to think anyone would make a purchase over a mobile device. Today, some 60% and rising, are using smartphones to make those purchases. If a company is not moving on mobile, then they are being left behind.
Coming from a design background I'm going to say something heretical.
Logos are useless and everyone who design logos for a living had better find something else to do with their time.
The company I use to work had a complicated business to say the least and was not terribly brandable. I believe that most companies are going to be this way going forward. It might even be hard to create a logo for even a sandwich shop, it might seem easy but what would differentiate it from the sandwhich shop down the street?
“What do we do?” is the million dollar question for any company, and one rarely asked. I doubt just a logo can answer that question and more often than not that is what is being asked of a designer in the logo creation process. A good designer will do the research, and create media friendly iconography, and then hope that the company is willing to attempt to make a brand connection to it.
There in lies the challange to companies. Once you engage in the creation of a logo, the willingness to put the full force of the company and it’s people behind the logo to breath life into it.
I actually like these ads. While not terribly original, everyone can relate to these ads especially in the light of cold season. However, here's the one thing I don't like. Shouldn't these people if they are that sick be at home in bed?
More images after the jump.
I've set myself the task of cleaning out my delicious bookmarks. Since I've had the account for a bout 4 years, there are a lot of dead links, sites I really don't need bookmark and some rediscovering some wonderful sources of inspiration. Here are a few:
Not one primarily for contact information anyway. I think it's a waste of paper and a waste of time. The business card concept might be a dead one, but like email, what else is there? It's the currency of business contact information when meeting someone face to face. Electronic exchanges is the future, once there is a way to make the exchange easily or everyone gets hip enough for an iPhone so they can do that bump thing.
There seems to me that this transaction is superficial at best. My name is unique enough that a quick google search would yield not only contact information but so much more so much faster. Much more than having to dig out a business card. The business cards I receive go right into my contact database, along with any information that I remember about them that actually makes person on the business card not just a name, a number and a title. To me that is much more robust than a business card in a roledex.