You have to drive folks to innovate. The tendency in lots of large organizations is to try and find a comfortable place where you think you can get measured rewards for measured work. In other words, they say to themselves, “I know how much I’m going to get if I do this much, and then my life is in balance.” I just don’t think you get a lot of innovation under those circumstances. You want people to figure out how to do things better, to figure out a smarter way. When that’s a constant process, you start seeing things innovate. It’s not because someone comes up with some brand-new idea where you say, “Oh, no one’s ever thought about this before.”
I had the good fortune to take the two day workshop for SEO. It was a very good experience,and there is plenty that can help others. Here is my Top Ten takeaways from the workshop that can help everyone
10. Google is really the only search engine that matters. They carefully control their search market share here in the US to under 66% so they won’t get charged with running a monopoly. In other parts of the world they have 90% market share
9. Check what is the norm for you industry. Generally a well optimized web page falls in what is considered normal for like pages. For example, a shopping page might only have 250 words of copy, this is considered ‘natural’. Google does try to consider that when determining Search Engine results, so if you are doing something different, while you may not penalized, it may not help.
8. #1, #2 and #3 are the only positions that matter in a SERP (Search Engine Results Page). Google is increasingly adding value to searches by adding maps, images and videos in SERPs, a great thing for the user, but it does take a little more effort for the site that wants to get above the fold. Position 20 might as well be position 10,000.
7. Search results is a games of inches. With millions of results per query, the distance between position 3 and position 2 and position 1 is the width of a hair. It’s about which page is ‘least imperfect’. Put another way SERPs is a game of inches.
6. Focus on the long-tail. When people search they generally try to be specific as possible generally using 3-4 words. If those terms don’t produce the desired results, then the user start searching more broadly
5. Use the tilde ‘~’ when doing keyword research. The tilde is an undocumented way when doing a google search to also return up a result that not only produce your results but also other terms that users have used when searching for the same thing, this is great for long-tail keyword research. An example search term might be “~fashion”, which also brings up ‘style’, ‘accessories’, ‘clothing’ and a slew of fashion related terms
4. Structure you site into silos. If structure is properly done, you can maximize pagerank for internal links. So, that means fewer links per page, linking to landing pages, and being a lot more thoughtful on how you link to other areas of the site and whether you should.
3. Use Google endorsed schema’s. Sitemaps XML files are something we already know about, but a new thing google has endorsed is schemas. This s a spec they intend to probably support in 2012, but it’s a headache to implement, so weight the cost benefit of implementation
2. Result may vary, Factors in SERP can be influence by location and the searches that can before it. For example, if you initially search pushups you’d probably get a lot of results about exercise, but if the search before that one was on bras, you’d get a different set of results. In regards to location, they are starting to be more and more important in result rankings. Think about those things when writing for your sites.
1. Content is still king. We all know this, but the definition is expanding to video (with transcribing), PDFs and images, (which google is starting to learn to read), and of course social media
I participated in the foursquare hackathon over the weekend. My project is called Everything is cool. The idea behind my project is that most people when they hear of something going on in your area,, whether it be something weather related, or an accident, all they really want know is where you are and that you are okay.
My app let’s you do that in the quickest way possible. Using the Foursquare API, once you sign in it grabs the nearest location to you. From there you can just hit a button, and an email or text will be sent to your contact list with two pieces of information: Where you are and that everything is cool. Here is a link to the demo
I think the term social media will be obsolete. In 5 years all media (and everything else for that matter) will be social and baked into everything that we interact with because everything we interact with will be connected in some form or fashion to a greater network.
Social as it is defined now refers to living organisms, i.e. people, but I think that definition is bound to expand to include things as well. What we’ll really mean though is everything will be networked and ‘aware’ of it’s surroundings. I can imagine a world where the alarm clock will be networked to your online calendar and will know when you have a 9am meeting and disable the snooze button.
Additionally, they say that the best time to be on social networks is when you are alone but the gulf of being in two places at once (reality and virtual) will continue to close, on one end technology will be get better and phones (or whatever they will be called) as a distribution and consumption platform will have evolved in to something less intrusive and natural. On the other hand talking with someone face-to-face and doing whatever else will become accepted and even expected by the mainstream.
Will we all still be on Facebook? Google+? Something else? Maybe, whatever is invisible, I don’t want the platform to be awesome, I want to be awesome. People tend to gravitate to what is easy, cheap and gives it to them how they want it, where they want it.
The first thing we noticed was a drop in traffic. Then other symptoms that seemed unrelated at the time were also being reported like search not working. it wasn't until we got a notice from Google Webmaster that we realized we'd been hacked. Again.
The reality
After taking the site down for the second time in two weeks, it dawned on me, if we are to continue we’d better learn to fail.
It’s simple, a website with our set -up running a popular content management system on a public facing website might be compromised. It could happen for a variety reasons both in and out of our control. The important thing then is getting the site back to a point where it is safe as soon as possible while being 99% sure that whatever compromised the site in the first place has been removed.
While I’ve moved on from being a designer (and arguably, most designers should at some point move from being *just* a designer), there is always the ever present debate of whether a designer should go to college. I’m not particularly against designers who are self-taught, but I am an advocate for anyone going to college whether for design or almost anything else. It just opens so many more doors, also you learn to deal with people. In the specific instant of design I think there are a couple invaluable reasons to go to school.
1. The peer group. This is so incredible important in the early life of a designer. I think that feedback of early work amongst one’s peers is essential. To a certain extent it’s finding one’s voice and personal style of the designer. It also lays the groundwork for future work habits.
2. Learning context. I once asked an instructor how she could grade art. She gave a good, if rote answer. Art can be graded based on what has come before and the rules that have already been established. The same can be said with design. Of course another rote idiom applies here: You have to know the rules to break the rules.
3. Experience. Not real world experience, but experiences in different aspects of communication, whether its printmaking, bookkeeping, or painting. These experiences I think help round out a designers work and voice, and expose the designer to things they may not necessarily be exposed to if they are self-taught. There is something to be said for a well rounded education.
More often than not my main job is managing the chain of information. The pieces that dictate what drives the information is, the what, how, why, who and when and usually can be decided pretty easily. The challenge is how much of the information needs to be passed on. Like too little information, too much information can bring productivity to a screeching halt.
don’t take action if you have only enough information to give you less than a 40 percent chance of being right, but don’t wait until you have enough facts to be 100 percent sure, because by then it is almost always too late
My task is 1. Making sure information and resources get to where they need to be and 2. Determining how much information needs to get there.
For example, some people only need to know the what, others the how and others the when. As we shift to a knowledge based society, where information is fueling the how people think, what people do and what is considered important, distribution is gold.
Coming from a design background I'm going to say something heretical.
Logos are useless and everyone who design logos for a living had better find something else to do with their time.
The company I use to work had a complicated business to say the least and was not terribly brandable. I believe that most companies are going to be this way going forward. It might even be hard to create a logo for even a sandwich shop, it might seem easy but what would differentiate it from the sandwhich shop down the street?
“What do we do?” is the million dollar question for any company, and one rarely asked. I doubt just a logo can answer that question and more often than not that is what is being asked of a designer in the logo creation process. A good designer will do the research, and create media friendly iconography, and then hope that the company is willing to attempt to make a brand connection to it.
There in lies the challange to companies. Once you engage in the creation of a logo, the willingness to put the full force of the company and it’s people behind the logo to breath life into it.
I like QR codes but for the life of me I can’t think of an application for it that would be worthwhile. Yet.
The QR (Quick Response) code is a 2D barcode that is huge in Japan and trying to get a foothold here in the US. QR codes can be scanned by applications on smart phones using the phone’s camera. The QR code usually contains a URL, a short text message or contact information.
This can be a boon to a digital marketing strategy. It can track responsiveness, stickiness, and take advantage of user feedback. I think the potential for social games is huge. I think as a counter-part to the foursquare and gowalla’s of the world are huge.
But the QR code has a last mile problem big time. Outside of the name which doesn’t mean anything to anyone, and as a first step ‘QR code’ should be dropped—quickly. The last mile is one part behavioral, one part technical and one part usefulness.
On the behavioral side, the actual act of scanning is a clunky process at best. However with the advent of location based services, whipping out the mobile phone to open a casual application is over-coming that hurdle big time. Even now, the more I get into the habit of checking in, the easier it gets. QR codes will follow the trend I suspect.
On the technical side, sometime the information that is scanned is not very actionable. If I scan some one’s contact information, the application should recognize it as such and give me the option to add it to my address book or more options when it’s a URL I should also get more options, whether bookmark it view it, and it should certainly lead to a mobile site. Applications just need to be smarter.
Finally we need to be smarter on how we use them in campaigns. What is the added value of the hassle of scanning a QR code? The challenge is going to be figuring out what the user wants when they are scanning and are we giving it to them. Is it information? Is it a coupon? What can I give the scanner that will prompt a next step? What are the expectations? Am I adding value?
I think it’s something that needs to be figured out before QR codes can really ever catch on.
There comes a realization that some problems will need to be solved by future generations, in the business world this usually means the person that will have your job after you leave.
The problems we leave behind could be for several reasons: political, technical limitations or just plain trying to get a minimum viable product out the door. Some of the concessions we make for progress is a headache waiting to happen for someone, in a worst case scenario, a headache for ourselves six months down the line. Just in the past couple of weeks a couple examples have cropped up
Example 1:
Icon creation can be a challenge, the simpler the metaphor one can use the better for all involved. For example, a down arrow could have several possible meanings, the most likely is ‘download’, but it could also mean ‘apply’ or ‘move down’. What if the application has an ‘apply’ feature but not a download? Do you assume that at some point in the application roadmap that a download feature might be added and go with something else or do you go ahead and use the simpler, more direct metaphor and let future generation sort it out?
Example 2:
According to standards on a website I was involved in we could not have orphan pages. It forces us to make very deliberate decisions of document taxonomy. But occasionally, there is a business need for what could be an orphan page. What do we do? Do we set up a new rule? Do we use development resources to create a new branch of the document tree? What if this really is a one off page and there does not appear to have other pages created like it in the future? Do we throw the link on a backwater internal page where no one will find it and let a future generation revisit it?
The only way to can feel okay about screwing the future is to document, document, document. Put down somewhere why the decisions were made, what the context was and/or the limitations that may have boxed you in to a less than desirable situation. At the very least the person taking up the mantle after you has somewhere to start and does not need to re-invent the wheel. it’s the least we could do.
Once upon a time when I first started filing federal income taxes I had no idea what I was doing. I remember even asking the money guy at my first job whether I even should be filing taxes since I was a freshly minted college graduate. He told me the government doesn't care whether I was a graduate or not, the governments knows I had income, and I need to file. Needless to say I did.
Fast forward several years, I was still talking about taxes, and this time it was with a woman that worked in my father’s church. I asked her about getting it wrong on taxes. What would happen? She told me that the in her mind the key to doing taxes was to do the best you can, always try to learn more, and when you know better, do better.
Logical errors aside, for some reason this always stuck
Working in an inhouse department certainly has it’s challenges, one of them being the notion of promotion to your internal clients. This was a recent question on In-house Designers Linkedin group. While I have a bunch of suggestions, here are three favorite tried and true methods:
Make friends and influence people. There are always a few people that really take advantage of the services of your department. Conscript them to be ambassadors making sure that whatever project they are involved in, that your group is pulled in.Check in on your ambassadors from time to time to see what projects they are working on, and where you might help. It also helps to have a few friends in every department to let you know about new projects coming down the pipeline. Bonus points for friends that work across departments like yours does.
Be nosy. If you see anything that does nto conform to standards or just plain ugly, step in and offer your services. In some cases do the work and present them the alternative. If it is breaking corporate standards (and always say ‘the corporate standards’, as if it is beyond your control, even if you came up with the ‘the corporate standards’) and they need to get in line. It helps to provide the tools for them to use. Such as an internal wiki..
Get a module in employee orientation. Contact HR to get some time in new employee orientation to talk about branding, the services that your department offers and the tools at their disposal. Get them early before the bad habits set in.
Finally, some people will never get it, but persistence matters, be sure to document the efforts at outreach to the hold-outs. Either they will be told to work with your department or be left behind, but you’ve done your due diligence.
